“Shang-Chi and the Legend of the Ten Rings,” Marvel’s first film starring a predominantly Asian cast, faced obstacles to its success before the movie even hit the theaters. One hurdle, fans noted, was Marvel’s apparent lack of “Shang-Chi” promotions compared to other films. This issue was enforced by the fact that Disney CEO Bob Chapek dubbed its release strategy “an interesting experiment,” a comment which sparked backlash from audience members and cast members alike.